IT Advice

Knowing the marketing strategies for freelancers can make the difference in an increasingly harsh and competitive market, especially for those who are starting a business now or for those who still want to establish themselves on their market.  Studying and acquiring the necessary skills is essential to know how to find new customers, establish relationships with companies to collaborate with, take advantage of the positive testimonials of your customers and diversify your offer from that of others.

The term  free SEO  is somewhat overused. If it can have a meaning for an individual, it does not really have it when it applies to a professional (a business). Free SEO actually echoes  natural SEO , also called  SEO  for Search Engine Optimization (or Search Engine Optimization). It therefore concerns all practices aimed at optimizing the presence of a website in the results of a search engine (mainly Google). Why are we talking about free SEO? We talk about free SEO because it does not require any particular expense in buying space, buying visibility or buying software. Indeed, to set up an effective strategy of natural SEO it is only necessary to bring together two capital factors: knowledge and time. So here we are touching the limit of the term "free" for a professional, because for a business these two factors involve a lot of costs.  An SEO expert who also has writing and development skills pays a high price....

The goal of SEO is obviously to get qualified traffic, but it's not the only method.  When starting a new site in a competitive sector, positioning yourself in the first results can take a long time.  It can, therefore, be interesting to set up other techniques aimed at bringing traffic to its site.  Even if traffic from natural results must remain the majority (on average 1 visitor out of 2 comes from a search engine), these complementary web marketing techniques must be taken into account. Here are the most used web marketing techniques: Google AdWords This is Google's advertising network, which allows you to include your site in the sponsored part of the results on the first page.  You pay for each click generated.  You decide how much you are willing to pay per click: the higher the price you give, the higher your ad appears in the list of ads.  This can range from one euro cent to several tens of euros, depending on the competition on the ...

This is the simplest SEO task, it consists in optimizing the content of our site in order to be ranked well in the search engine results pages.  We will start by ensuring that the content contains a keyword density of around 5-6%. If the density is important, don't forget that the determining factor in order to have a site receiving a lot of quality visits is to offer quality content.  It is obvious that between writing a text with an adequate density and an article interesting for the reader, there is a margin. The use of HTML tags When the keyword density is adequate, the next step is to use the HTML tags that the search engines take into account in order to assess the relevance of a site. Meta tags A web page is divided into 2 sections: the head section, containing data mostly invisible to the site visitor, as well as the body section, which contains the visible part of the web page. It is important to correctly fill in the site title and description tags, ...

The temptation to give in to the sirens of Black Hat SEO is sometimes great for e-tailers and SEOs who pursue ambitious goals.  If the results can be there - at least on an ad hoc basis - adopting this type of strategy is not without risk.  Discover this concept, its methods, its advantages and the dangers it involves. The concept of Black Hat SEO The instructions issued by Google, the engine responsible for most of the organic web traffic in Europe, are at the origin of this expression.  Web marketers who tend to perfectly respect these famous “  Guidelines ” Are considered professionals with the white hat (White Hat), examples to which we oppose the people who break the rules and share one thing in common: their objective is above all to please the engines in order to see the pages of their site climb in the ranking.  An exhaustive tutorial, presenting unique content, naturally shared on social networks and on forums, is the illustration of a White Hat...