What is free SEO?
The
term free SEO is somewhat overused. If it can have a
meaning for an individual, it does not really have it when it applies to a
professional (a business).
Free SEO actually echoes natural SEO,
also called SEO for Search Engine Optimization (or Search
Engine Optimization).
It therefore concerns all practices aimed at
optimizing the presence of a website in the results of a search engine (mainly
Google).
Why
are we talking about free SEO?
We
talk about free SEO because it does not require any particular expense in
buying space, buying visibility or buying software. Indeed, to set up an
effective strategy of natural SEO it is only necessary to bring together two
capital factors: knowledge and time.
So
here we are touching the limit of the term "free" for a professional,
because for a business these two factors involve a lot of costs.
An SEO
expert who also has writing and development skills pays a high price. As
for the second factor, the adage "time is money" is enough in itself
to explain its cost.
To meet a need in terms of SEO, the most common
strategy for a business therefore consists of outsourcing the task to an SEO
agency.
Free
SEO vs. Paid SEO
Definition
of paid SEO
If
the term free SEO has come all this way, it is partly thanks to the opposition
that is made with so-called paid SEO.
To understand
the notion of paid SEO we refer to advertising SEO: Adwords campaigns (Google's
advertising management).
Paid
SEO consists of buying keywords at auction in order to make your site appear on
the first page of Google when a user searches for that keyword. These
links appear at the top right of the search results in reserved
inserts. We call them sponsored links.
Benefits
of paid SEO
The
so-called paid SEO has the particularity of being almost
instantaneous. When the keyword purchase campaign is activated, your
site's visibility on search results is almost immediate.
This therefore
makes it possible to bring a lot of traffic to your site very quickly. However,
the cost paid being per click (and certain keywords being very expensive
because they are very competitive), it is a practice to think about and to
include in a broader SEO strategy.
Benefits
of "Free SEO"
Free
(therefore natural) SEO is in total opposition to paid referencing. It is
a long-term process because implementing optimizations (sometimes very
technical) takes time.
It
is also important to regularly monitor its positions in order to adapt its
strategy.
In
return, natural SEO is sustainable.
They
build the identity of your site, testify to its seriousness and its
relevance. It is very difficult to dislodge a properly optimized
site. This is a lasting and significant advantage compared to your
competition.
If
paid SEO is a sprint, natural SEO is a long distance race.
The
term free SEO is somewhat overused. If it can have a
meaning for an individual, it does not really have it when it applies to a
professional (a business).
Free SEO actually echoes natural SEO,
also called SEO for Search Engine Optimization (or Search
Engine Optimization). It therefore concerns all practices aimed at
optimizing the presence of a website in the results of a search engine (mainly
Google).
Why
are we talking about free SEO?
We
talk about free SEO because it does not require any particular expense in
buying space, buying visibility or buying software. Indeed, to set up an
effective strategy of natural SEO it is only necessary to bring together two
capital factors: knowledge and time.
So
here we are touching the limit of the term "free" for a professional,
because for a business these two factors involve a lot of costs. An SEO
expert who also has writing and development skills pays a high price. As
for the second factor, the adage "time is money" is enough in itself
to explain its cost.
To meet a need in terms of SEO, the most common
strategy for a business therefore consists of outsourcing the task to an SEO
agency.
Free
SEO vs. Paid SEO
Definition
of paid SEO
If
the term free SEO has come all this way, it is partly thanks to the opposition
that is made with so-called paid SEO.
To understand
the notion of paid SEO we refer to advertising SEO: Adwords campaigns (Google's
advertising management).
Paid
SEO consists of buying keywords at auction in order to make your site appear on
the first page of Google when a user searches for that keyword. These
links appear at the top right of the search results in reserved
inserts. We call them sponsored links.
Benefits
of paid SEO
The
so-called paid SEO has the particularity of being almost
instantaneous. When the keyword purchase campaign is activated, your
site's visibility on search results is almost immediate.
This therefore
makes it possible to bring a lot of traffic to your site very quickly. However,
the cost paid being per click (and certain keywords being very expensive
because they are very competitive), it is a practice to think about and to
include in a broader SEO strategy.
Benefits
of "Free SEO"
Free
(therefore natural) SEO is in total opposition to paid referencing. It is
a long-term process because implementing optimizations (sometimes very
technical) takes time.
It
is also important to regularly monitor its positions in order to adapt its
strategy.
In
return, natural SEO is sustainable.
They
build the identity of your site, testify to its seriousness and its
relevance. It is very difficult to dislodge a properly optimized
site. This is a lasting and significant advantage compared to your
competition.
If
paid SEO is a sprint, natural SEO is a long distance race.
About the Author:
on IT Advice. How to generate traffic for your website? IT Advice provides Digital Marketing Services in Pakistan. We have a team of professional that works to increase your sale.
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Phone:
0305-7881243
Email:
info@itadvice.net
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