6 Marketing Strategies for Freelancers

Knowing the marketing strategies for freelancers can make the difference in an increasingly harsh and competitive market, especially for those who are starting a business now or for those who still want to establish themselves on their market. Studying and acquiring the necessary skills is essential to know how to find new customers, establish relationships with companies to collaborate with, take advantage of the positive testimonials of your customers and diversify your offer from that of others.

Starting your own business is not easy, let's face it. There are so many variables, perhaps even a little unconsciousness, that take you on a roller coaster of emotions. Fear of not making it, euphoria at the first success, in short, there is really everything. But starting is a very special moment, especially if you start completely without marketing notions for freelancers and how to get a business off the ground.

Marketing for professionals, once upon a time there was a new beginning

When I started this job I already had an estimate that I would have to face complicated moments. I took a big leap, it's true, but not in the dark. Before opening a VAT number and throwing myself into the sea of ​​freelancers, I waited for some income, I saw that it could work and I got busy. Very.

Most people who start a business do just that. He starts working, perhaps with withholding taxes or employees, and then decides that one day it's time to take off, to get serious. But then you come up against difficulties and then you go through that phase in which you are satisfied, you look for customers everywhere, wasting a lot of resources and energy.

This is certainly not the best marketing for professionals, but a series of messy actions that do not lead you to have great results. What you need instead is to find customers, because if you don't have customers you don't invoice and close the shop.

This need, for many, becomes a risk, the risk of ending up in the hands of professionals, who are not, however, or of investing in activities that are not suitable for their business. Result: a waste of resources and money at times significant.

I've been there, and precisely because I know what can be done, I want to give you some advice, I want to reveal some strategies to attract clients to your professional studio or your business without having to make all the mistakes that those who are starting a business or is entering a new profession, or is simply trying to revive his business.

# 1- Find useful collaborations

Collaborating is always a good thing, but if you also do it to find customers, you combine business with pleasure. But what is meant by collaborating? It means that you have to find companies with which to collaborate, even cobranding, better if you find at least a couple. Collaborating means making "alliances" with companies that integrate with yours, for example, those who produce pens can collaborate with those who sell paper and package writing kits.

#2. Collect testimonials from your customers

In English, they are called feedback, but as you call them, they are really useful! Ask your customers to leave a testimonial in which they can express satisfaction with your work, the word of a satisfied customer is worth more than a nice paid advertisement.

# 3. Take stock of the situation and specialize

In an increasingly competitive market, we must always question ourselves. Stop and take stock of the situation. Why am I not getting customers? Am I doing something wrong? What have I done so far? What brought me results and what didn't? Ask yourself all these questions and then find a field where you and only you can offer something different from that of others.

I'll give you an example: you are a general lawyer and you struggle to find clients for the law firm. There are many lawyers, but if you specialize in a particular field you will be able to carve out your niche which, in this case, could be the specialization in European Union law.

# 4. Use effective marketing strategies

The marketing professionals are also made of little tricks. For example, when it comes to offers, you will need to differentiate them like this:

• One at a low price, an entry-level in practice
• One at a standard price and that must be your offer to monetize
• A recurring one, you choose the periodicity
• One at a premium price, which will be essential in your online and offline marketing strategy

# 5. Focus on your quality and that of your customers

After taking the first steps, it's time to grow. Now you have to focus on quality, both on yours, and on the services you offer, and on the customers. Start selecting your customers by offering premium services.

# 6. Automate processes

When the amount of work starts to increase you will necessarily need to automate the processes. You will need a bot to answer questions on social networks, or an automatic newsletter, but also customer acquisition processes that constantly work almost completely autonomously.

Without effort, no result

Perhaps it is quite obvious, but I still want to make it clear that without effort you will not arrive at any result. Studying, acquiring the fundamental skills is not only useful, but it is necessary.