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What is free SEO?

The term  free SEO  is somewhat overused. If it can have a meaning for an individual, it does not really have it when it applies to a professional (a business). Free SEO actually echoes  natural SEO , also called  SEO  for Search Engine Optimization (or Search Engine Optimization). It therefore concerns all practices aimed at optimizing the presence of a website in the results of a search engine (mainly Google). Why are we talking about free SEO? We talk about free SEO because it does not require any particular expense in buying space, buying visibility or buying software. Indeed, to set up an effective strategy of natural SEO it is only necessary to bring together two capital factors: knowledge and time. So here we are touching the limit of the term "free" for a professional, because for a business these two factors involve a lot of costs.  An SEO expert who also has writing and development skills pays a high price....